HTML v XTML-XTML expand on HTML, XTML must be "well-formed", all formats are part of style sheet NOT IN XTML DOC
tags surrounded by <>
Attributes-pairs of standard names and values
GIF, JPEG, PNG, TIFF
Content Management System
-Content management (CM) can be defined as the process of collecting, managing and
publishing content
-content disconnected from layout and design elements
-lots of things qualify as content
-CMS rids "gatekeeper"
Commercial, open source, in-house options
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